Romancing the Realtor (Part 2): How to Find, Approach & Work with Realtors

cannonballFrom Dave Ludena, Real Estate Rockstar …

Oh..hey there.  Back again to our little hot spot as we continue our quest to romance our realtor.   Suit up, musk up and pull up… let’s go. So far we have targeted out realtor and started to approach.    Today we will finish it up by going thru the rest of the process.

When speaking with the realtor, always lead the conversation with questions.  If they ask you something, answer as succinctly as you can and immediately ask THEM a question.   Think of a hot potato…they toss you the question, you toss it right back.  This one idea is so powerful if you really use it right.  By the way, I use this in all my interactions – sellers, buyers, realtors, professionals, humans, aliens…everyone.

So it may sound something like “ Hi Jane…my name is Dave Ludena, I’m the President of Fair House Buyers and I actually found you today as I was pushing my shopping cart at the market, looking at your smiling face between my carton of eggs and box of Twinkies.  You are obviously someone interested in building you business, and I’m searching for good, sharp  realtor to work with.”   

Next just ask some of the questions we discussed earlier in “the Approach” and let the conversation just be natural and organic.   As they ask you some questions about your business, they will ask you what kinds of deals you are looking for.   Answer “any property that makes either a good fix and flip or a rental”. 

Wholesalers, listen up.   I personally WOULD NOT volunteer that I am a wholesaler.  I won’t deny it, but I won’t bring it up…yet.   Realtors may tend to be turned off by that.  There is nothing wrong with wholesaLING…it tends to be the wholesaLER...   Many realtors have “worked” with wholesalers who ended up being a time vampire as the agent would send them a bunch of MLS properties, comp for them, make offers and then have wholesalers  back out of all the contracts (because our wholesaler couldn’t find a buyer, who by the way, he led the realtor to believe was HIM!)

Some realtors may also not fully understand what wholesaling is.    I have had good, top agents say “well, Dave…so you find sellers and then you find buyers and then sell the house to the buyers.  Sounds to me like your are walking a thin line here of acting like an unlicensed agent.”    This is important, because you want to keep your posture up, while not making them feel stupid.   I simply say, “ I can understand where the confusion may occur.  Let me clarify.   I am actually a principal in the transaction.  I’m contracting to purchase and then I am assigning/selling my rights to purchase that property.  I’m not selling the real property, just the contract.”

impatientThe other reason, and a BIG one, is realtors are concerned about how they get will get paid for their time and effort.   We want to answer that right off the bat.  Remember, “What’s in it for me” is what they are always thinking.   And so this is what we call our Value Proposition.   So as we are having our dialogue and they are asking about our business you would mention, “We have several ways we acquire properties, one of which is marketing to private sellers.   This has me talking to a lot of homeowners that, while the deal won’t work for me, they still do want to sell.  So I have all these leads coming in… would you be interested in me referring them to you for potential listings? “    When they say “Yes”, then just tie it up with “Great, and by the way, would you be able to run comps for me?  I know you’re busy and I will respect your time.”  

Now, if the realtor has Spidey sense and just flat out asks if you are a wholesaler, don’t flinch or hesitate as you respond…”we look to monetize every deal we can, and while I am looking for good rehab and rentals, like any smart investor, we also keep wholesaling on the tool belt as just one of our exit strategies”  and then ask them ANY question about them or their business.  Again, this redirects the line of conversation and keeps things moving along.

Also, note the time.  You want to be respectful of their time as well as have an air about you that you’ve got a lot going on as well.     Tie up the conversation, thank them for their time and let them know you are very excited to start working with them.

What? Again?  Going a bit long on this blog post, so let’s tie it up on the next post where we will discuss the how to work with the realtor, how to effectively warm up a lead for your realtor, and how to go in for the kiss…

…MLS Access. 

Rock on,

Mentor Dave

PS. Need a Mentor?

If the Seller Isn’t Motivated, You are Wasting Your Time!

From Tom Nardone, Millionaire Mailman

Nearly every day I talk to students and new investors.  I am amazed at how many times I see an investor get so distracted by a run down house.    They think its all about the “bricks and the mortar," or they think its all about the “house” that they are looking for.


What you are looking for is:

“The uncomfortable circumstances surrounding the ownership of the property

Driving for dollars is good (this is the activity of spotting vacant run down houses and then contacting the owners) but what you are really looking for is the person on the title, who has some “pain” in the ownership of the property.

The pain comes in many different formats. 

Here are some of the major types of pain where you will find motivated sellers:

 - Behind in mortgage payments

 - In foreclosure

 - facing a foreclosure sale date

 - Divorce

 - Lost job

 - Bankruptcy

 - They live too far from the property to effectively mange it

 - They have an unexpected deadline they have to sell by

 - Property taxes are delinquent

 - In Probate

 - Death in the family

 - House needs extensive repair 

 - Inexperienced landlord evicting a bad tenant.

 - The property upside down in value

and the above are just to name a few!

slackingNon-motivated sellers cause more new investors to give up and quit more than any other reason! 

Don’t let this happen to you!!

When I send out my marketing, if a seller calls in and states either one of these two:

#1 - what his motivation for selling is 


#2 -  states a deadline he has to sell by

then either one of these two reasons gets an immediate appointment from me to go out to the house, because he has told me “the uncomfortable circumstances surrounding the ownership of the property.”

If the seller is an absentee owner, then I would spend time with them on the phone, and get the property under contract by emailing it or faxing it to them.   There is more that I do to follow up on the less motivated leads, but I will talk about that in another blog post.

Instill trust and confidencein the seller, and you will get the deal

Once a seller has opened up to you, and they have told you their uncomfortable circumstances for the selling the property, if you are able to instill the trust and the confidence that you are the one to “solve their situation”, then you will get the deal.

Notice I didn't say solve their “problem”.  Never say to a seller that you can solve their “problem”.  People don’t like to admit they have problems.  Use the word “situation” when talking to sellers.

I have had sellers sell to me for a lower price than my investor competition because I was able to instill “trust & Confidence” in the seller that “I” was the one to solve their situation.

So when you are out there looking at property, remember not to look too hard at the property itself.  Look the “Pain, to experience the gain.”

One other thing on this subject.

I never feel as though I’m taking advantage of someone when they are down and going through tough times.  This is not what this is about.  I always feel, and the sellers always feel, that they are being helped in their situation.  You Can’t BEAT people out of their house.  You have to help them as a buyer by relieving their uncomfortable circumstances.

Enough said!

Enjoy the Journey!

Tom Nardone

PS.  Need a mentor?

Wholesaling for Fast Cash 101


cashHey there, Cody Sperber back at ya. Today’s topic is learning to wholesale from rags to riches. I am going to tell you how to start with nothing and end up with 7 figures. This is my favorite no money down investing strategy, because this is how I started and I am so excited to share with you something that is absolutely changed my life.

First, we’re going to start by defining:

What is wholesaling?

Wholesaling, in its simplest form, is putting a piece of real estate under contract at a significant discount, and then flipping that paper work to a cash buyer at a discount creating a spread between the two and earning my profit as a wholesaler.

Back to the Drawing Board…

WhiteboardLet’s say you’re the wholesaler. You spend your time marketing to generate distressed seller or distressed property leads. Now, the motivated sellers in this category absolutely have to (without a shadow of the doubt) sell right now. They have to have an extreme motivation.

Because of that motivation, you’re going to be able to negotiate with them and put their house under contract at a significant discount from retail. Now it’s really important that you get it under contract at a big enough discount because it’s going to setup the rest of this transaction.

When you put a piece of real estate under contract, you gain what’s called equitable rights in the property. This gives you the right to remarket the property in order to flip it and earn your profit.

There are 2 groups you can remarket to:


1. You’re going to market to your current database of cash buyers and one of them is going to step forward…


2. You’re going to market in the real world and draw a cash buyer.

Whichever way, you’re going to negotiate with them and put it under contract at a significant discount.

The difference between a discount and significant discount is critical when it comes to profiting for investors. Usually you must acquire the property from a motivated seller to receive such a significantly discounted property.

Evolution of a Wholesale Deal

New investors always ask me how this wholesaling fit in your overall investing model or the overall strategy, and I always answer with:

It depends on whether or not you want cash now or cash later.”

See, when I first started, wholesaling was 100% of my investing strategy because I had:

  • No money
  • No credit
  • No experience
  • No real networks

As I got better at marketing and in structuring deals, and had some of my own cash that I generated from wholesaling, I was then able to go out and start buying properties to flip as well as to build wealth and build my rental portfolio.


At the end of the day, I highly recommend that wholesaling always remain around 20% of your overall investing strategy, so you can continue to earn quick cash with little risk and focus most of your attention on the “buy, fix and stay” method as well as the “buy, fix and sell” strategy for bigger pay days and long term wealth building.

Now let’s talk about the evolution of the wholesale deal…

6 Steps of Evolution in a Wholesale Deal

I love teaching my students my six simple steps to earning quick cash because it helps them picture the wholesale process from a higher level overview:

1.     To decide if you have a legitimate lead, you must determine:  if it is a “buy, fix and stay,” a “buy, fix and sell” or a “wholesale lead.”

This is going to be depending upon a number of different factors:

    • What’s your current educational level?
    • Do you even understand how to rehab properties?
    • Do you understand how to own long term rentals? Do you want to deal with tenants and toilets?
    • What are your current short term and long term goals?
    • Do you want to earn cash now or quick cash, or you try to earn cash flow overtime and build long term well?
    • What are your current financial resources? Do you have any money or not have any money?

2.     Start running your numbers so you can position yourself to be able to make an offer at a significant enough of a discount.

3.     Use your wholesale purchased contract. Once you’re able to work a deal, put it under contract with the phrase “and/or assignee (which I will explain in a minute).” Even though you haven’t’ closed on it yet, you now control the equitable rights of this property.

4.     Figure out what your “as-is, cash only” sales price is going to be. In other words, what are you going to put the house for? Then begin marketing the property to find your cash back-end buyer.

5.     Decide whether you’re going to assign or double close it. At this point, depending on how much of a spread you’re going to earn, you need to choose whether or not to assign or double close (which I explain in a second).

6.     Turnover all the paper work to your closing agent and they’re going to walk you through the closing process.

How to Make Money as a Wholesaler: The 2 Different Methods of Closing

There is actually two different methods that most wholesalers use to close out a transaction and get paid:

1.   Assignment of contract is a wholesale strategy that is one of the many forms of the “no money down” deal. Now in my buy side purchase contract, (you know the one between me and the original seller) is where you’re supposed to put your name or your company’s name.

I also have a little phrase that says, “End or assignee”. This gives me the right to assign my contract to another buyer for a fee. The concept is to put a property under contract at a significant discount using your purchased paper work, and then flip that paper work to the final cash back-end buyer for a fee using a one page assignment form.

Once you find that cash back-end buyer that wants the deal, you simply have them assign your one page assignment form and then give all that paper work that you have assigned to your closing agent. At this point, you’re basically out of the deal because you just assigned your interest or your rights to that contractor, to that property, to your new cash back-end buyer. Your assignment form should display whom the new cash end, back-end buyer is, the amount of the assignment fee you’re going to receive at closing, as well as how that pay out should occur.

Assignments are a great way to flip a contract as long as you do not care that everybody in the transaction is going to see how much money you just made. If you feel like the motivated seller or the cash back-end buyer is going to get frustrated with you because you’re making too much money at their expense, then you’re not going to want it close using the assignment, you’re going to want it close using the double close method.

2.   Double close is also a known as the simultaneous close or the double escrow. I use this method if I want to keep my profit confidential or if I want to keep my seller from learning who my final cash back-end buyer is.


A double close happens in four steps:

    1. I’m simply going to put a property under contract at a significant discount from a motivated seller using my buy side paper work, and we’re going to call this acquisition transaction (the A-B side).
    2. Then I’m going to start marketing the property for sale during my agreement to fund closing period for a cash back-end buyer. When I find one, I’m going to put it under contract with them using my sale side paper work. We’re going to call this separate transaction (the B-C Side), so you can see there are two transactions going on. One is acquisition (the A-B Side and one flip) and the other is selling it to the cash back-end buyer (which is the B-C Side).
    3. Then I’m simply going to open up two escrow accounts at the same title company that’s comfortable with double closing. Now maybe in your state you’re not using a title company, you’re using an attorney, you got to make sure that they’re comfortable with this double closing method.
    4. On the schedule closing date, I’m going to use the final cash back-end buyers money to flow through the B-C transaction over to the A-B transaction, and pay for the motivated seller and cash them out, whatever is left over is my profit as the wholesaler. I’m going to get the spread and the deal is going to be completed.

Even though this is all disclose, this all happens simultaneously without the buyer or the seller really knowing anything about the details of the transaction, that’s why we do the double close method. But I do have to warn you, it’s much more expensive to complete this type of transaction because you’re paying two sets of closing cost. Only do the double close if you’re making a big enough spread to justify the extra cost, or if you truly care that the buyer or the seller is going to see what you’re making.

Real Life Examples

Okay. Now it’s time to transition out of the classroom into the real world, where I can show you how to go out and play all those things I just thought you how to do, so you can earn profit as a wholesaler. Here is an example of a wholesale flip idea while you use the assignment method.

902This is a cozy little three bedroom, two bath house in Mesa, Arizona.

I was contacted by a local real estate agent that saw my online marketing and knew that I was an investor, and he told me that he had a client whose mother died and a son just wanted to sell her house, her the old home fast for cash.

There was true motivation there and that’s the type of deals we’re looking for. I did my research. I realized that the home had some good equity in it and I negotiated a purchased priced of $80,000. I immediately put the property under contract using my buy side paper work. Once I have the under contract, I had equitable rights. That gave me the ability to start marketing it to my cash buyer database, which I did for $90,000. One investor step forward and said, “I’ll take it for $90,000.” At that point, I simply filled out my one page assignment form.

I turnover all that paper work over to my investor friendly closing agent. I closed the deal three days later. The investor got to be able to buy the property for $90,000 and they were able to rehab the property and flip it so I left enough so called meat on the bones that they had a lot of equity still left in the property that they were able to earn the profit that they wanted. The motivated seller was able to get their $80,000, and I got my $10,000 assignment fee. Not bad for only one week’s worth of work, wouldn’t you say?

Now I want to show you a real world example, where I show you deal that I use the double close method to get paid. Now here is a house at 19211 North 92nd Ave. Peoria, Arizona.

19211This is a three bedroom, two bath house, and this was the secondary home of a couple that lived at a state. The husband was sick and the wife decided that she wanted to sell because they didn’t want to use the property anymore. She had her daughter who was locally here in Arizona contact me. The daughter informed me that the house was on free and clear but there was a real motivation there because the father was sick and that’s what I’m looking for.

I did my research and I realized that the house was worth about $160,000, so I made an all cash offer for $100,000 which was accepted because they were really motivated. I immediately begin marketing the property to my cash buyer database for $115,000. In this scenario, I didn’t want the motivated seller to see that I was making $115,000, so I chose to do the double close method. Once I found my cash back-end buyer, I put the property under contract using my sale side paper work for 115. I turnover all my paperwork to my investor friendly closing agent. In a few days later, we closed the transaction using a simultaneous close and I was cut a check for $15,000 in profit.

I absolutely love wholesaling real estate and it has changed my life. I once had no money and no credit, and now I amass a small fortune, flipping houses in my spare time.

I hope I can make a difference in some of your lives as well.

Keep an eye out for out for the next lesson in Wholesaling for Fast Cash, until then

Yours Truly,

PS - Some Cliff's (or I guess I should say Cody’s) Notes to leave you with...

  • Determine if you have a lead based on your business strategy.
  • Negotiate a significantly discounted price with a seller in a distressed situation.
  • Remarket to people on your buyer’s list and in the real world.
  • Decide to use an assignment contract or a double close based on whether or not individual profit should be private.
  • Monitor the closing process to make sure it is done correctly and on time.

Wanna Be a Successful Rehabber? Follow This Recipe …

gatorFrom Craig Fuhr, The Fix & Flip Artiste …

I’m Italian so there’s almost nothing more important to me than a massive pot of “Sunday Gravy,” or spaghetti with meat sauce as you non-Paisan’s call it. When its my turn to cook for the family, I know there’s a process. From getting out the right pots, to adding just the right amount of bread to the meatballs, to finding the very best ingredients, to gently turning (never stirring) the sauce as it slowly simmers. Its a time-tested recipe that I’ve been taught to follow. And like my 92 year old Sicilian Nanna, I NEVER deviate from the plan.

Get this: it's the same with rehabbing houses. There is rehab recipe that you must follow if you want to be a successful fix-n-flipper.

I’m shocked at the number of real estate rehabbers, and even more shocked by the number of contractors who don’t know the absolute critical importance of what you’re about to learn. I could have saved so much time and money if I’d known this “rehab recipe” when I first started - so learn now from my mistakes. Folks have paid me thousands of dollars to learn this one skill, and there’s a lot of meat here, so I’m going to break it down for you into a few posts.

The "Rehabbing For Success" Formula...Steps 1 Through 3

You just walked out of settlement; your palms all sweaty from signing so many papers, your heart pounding a little faster because you’ve just spent more money in 45 minutes than you’ve spent in a lifetime. You’re justifiably nervous, but you have big dreams of starting immediately and getting the rehab done quickly so you can collect that fat payday. Well, where do you start? Here, my friends is your recipe for sure and certain success:

STEP 1. Permits: This is step one. You will need a building permit in almost every town in the country to do even the smallest amount of work on any house. I’m always asked, “Should I get permits?” The answer is; “YUP! Always!” Whether you plan to just do cosmetics including new kitchen cabinets or even just a small bath…all you need is one angry neighbor to drop a dime, and BAM….you’ve got a big red STOP WORK ORDER (SWO) plastered to your front door. That SWO usually comes with a pretty hefty fine too! Have your general contractor pull a building permit, and make sure your mechanical contractors pull their permits as well.

Romancing Your Real Estate Agent…

LoveFrom Dave Ludena, Real Estate Rock Star …

A guy walks into a bar and quickly scans the sea of people until his eyes settle and meet those of the hot red head sitting at the bar.  Without hesitation, he walks right up to her, cradles her face in his hands and plants the most passionate wet one he can muster.

He pulls back and in his best Clooney says  “ I know we just met, but I really feel this connection.  Let’s run away to Vegas, get married , buy a house and dog, pop out 2.5 kids and grow fat and old together”.

1 out of 1000  guys may have the game to pull that off.   For the rest of us mere mortals,  you can imagine the crash and burn that ensues as she slaps him so hard his descendents  feel it.

“I’d never do that!”   Really?  I see this ALL the time in so many different scenarios.  We approach people with our OWN agenda , driven by our own needs and desires,  with barely considering the other person’s needs , feelings or desires. 

One of the best books  EVER written is Dale Carnegie “How to Win Friends and Influence People”.   This book  should be required reading for every member of the human race. Seriously.  To quote:

“Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn't bait the hook with strawberries and cream. Rather, I dangled a worm or grasshopper in front of the fish and said: ‘Wouldn't you like to have that?’"

Why not use the same common sense when fishing for people?

Said another way : “To be interesting, be interested.”

So how does this relate to real estate investing?  Well, really in so many scenarios.  Today I want to talk specifically about working with realtors.   Remember that hot red head in the bar?  THAT is your realtor.  (side note: ever have to do a double take when you match up the realtor to her business card picture because they use that picture with the big hair from 20 years ago? ).   

A good real estate agent on your power team is obviously important.  They can submit offers, run comps, provide great knowledge of the area and may even provide you with your OWN access to the holy grail for research…the MLS. The problem again is that, like hitting on that red head, many investors go in to “seal the deal” before they even “romance the realtor”.   Not to worry, my friends… let me show you how to pick up a realtor.

It’s Situational Marketing, Stupid!

gumpFrom Franklin Cruz, Real Estate Drill Sergeant …

Before you get your underwear all in a bunch just know that I’m not calling YOU stupid.

This is actually a spin off from a comment where Clinton’s campaign advisor said

“It’s the economy, stupid”

...during the early 90’s presidential election.

The comment was a reminder to his internal audience of campaign workers to focus on to bring home the big win...and it worked!!

My reason for opening with such an abrupt headline will serve as a reminder from here on about what it’s going to take to win in this market. This little reminder isn’t just for newbies either. Those who are fresh in the real estate investing game almost have an even playing field with the hard core house flippers who cranked out 200+ houses last year. Both groups are sucking all of a sudden because of this sudden shift that requires a strategy called “situational marketing”.

“Lemme splain you how come, Lucy” (in my Ricky Ricardo voice)

MedleyI recently stumbled across a blog post by my buddy Jason “The Money Man” Medley posted on his website where he went into detail on Situational Marketing, what it is and how it works...but basically here’s the gist of it:

Making money in real estate has gone back to the way it was years back where the person who made the money was the person who could locate and put a deal together. And the biggest fundamental shift in putting a deal together is that you actually have to have skills in marketing to generate money making leads. Gone are the days of browsing sites like,, MLS to find a listing, do analysis on it, make an offer and move on to closing.

Gone are the days on running an analysis based investing business and it’s now back to a relationship based business. One where you actually have to market and locate people in desperate home-selling situations that need a solution of a pro like you.

At first this might sound like bad news because you can immediately see that this will require alot more direct mail marketing as well as a lot more human capital.

Case Study: A Driving for Dollars Note Buy

drivingFrom Tom Nardone, Millionaire Mailman  

You never know what you are going to find when you are out driving for dollars.

Driving for dollars is the simple act of taking a different route to your destination the next time you are out and going somewhere, and utilizing that time to spot a vacant house of which is a good lead for you.

This practice has been used by real estate investors for decades, and it always turns up a lead to property that NO ONE else knows about, because the lead may not be in Foreclosure, or listed on the MLS, or in Probate, or available as a hot lead on any database information source.

However, you can always count on the property being listed on the property appraiser’s website, with all the property’s ownership information, and also there will be deeds and mortgages that you will be able to view pertaining to the subject property that you can find in the Official Records Book.

So here’s the scoop of what made this deal different…

I spotted a vacant Duplex, near where I live in West Palm Beach, Florida that looked as though someone was rehabbing it, but then stopped before finishing the carpet and the landscaping.

I estimated the property needed about $5K in repairs.

After looking the surrounding properties for sale, I realized the After Repaired Value was about 100K.

I looked up the owner of the property on the property appraiser’s website, and got the name of the owner.   I tried to find the owner locally and on the internet, but I could not.

6 Easy Steps To Selling Your Properties Online, Part 2

sellFrom Cody Sperber, the Clever Investor ...

Hey guys, today I’m sharing the final 3 awesome steps that’ll help you sell your properties using the net. In part 1, I covered the first 3 steps, so in case you missed that posting, check it out here and then come back so you can get the rest of this valuable info.

In part 1, I talked about how super important it is to have your own online presence from a blog or website. I also discussed the easy ways that video syndication, property flyers and Craigslist can help sell your properties with very little time and effort needed.

Good stuff, but there’s more…

Now let’s jump right back in with Step 4.

Step 4: Social Networking

I’m sure you know very well that social networking is being used these days for much more than connecting with friends. Businesses are using social networking to market their goods and sell their products. And you should be using them in the very same way.

I want you to focus on 3 sites: Facebook, Twitter, LinkedIn

Facebook is quickly becoming the most powerful website in the world. You should be posting your investment properties on your personal, fan and group Facebook pages with a link back to your property website. (Again, as I stressed in Part 1 of this series, it’s vital that you have your own website or blog.)

For Twitter, you can use auto posting tools like to post your available properties. It helps you quickly build a posting within the 140 character limit.

This does cost a bit, so if you’re just starting out as an REI, you’ll want to do it manually at first. As your business grows, you can automate the process with tools like tweetlister. As always, remember to post a link back to your website.

And finally for LinkedIn, use's real estate app to post properties. This will not only share your properties with other rofo users, but will also display any of your properties on your LinkedIn profile page. So anyone who checks out your super cool profile will see your listings.

It's free, easy to use and currently the only property posting app available on LinkedIn. I'm a big fan of networking on LinkedIn and I made a ton of money selling properties to other real estate investors on the site. Like me, make sure you use LinkedIn often.

6 Easy Steps to Selling Your Properties Online, Part 1

sellFrom Cody Sperber, the Clever Investor ...

Hey guys, I have a great post for you today - I'm going to show you how a solid internet marketing strategy will help you market and sell your properties like a pro.

I’ve personally been using this system for the past five years and it has made me a ton of easy money wholesaling houses online. The best part about these concepts is that they should only take you a few hours a week to implement. Yep, just a few hours, not days.

First, I’m going to touch on the basics - how a proper internet marketing strategy will help you sell your properties fast.

Then I'm going to teach you a super-secret concept that only online marketing ninjas have mastered. When applied, it’ll make flipping houses online seem like child's play.

Finally, we're going to go over 3 of the 6-step process that I use to drive a massive amount of traffic back to my property website or blog. And you can do it too!

Now let's dive in…

The Concept and Formula

No need to feel frazzled, internet marketing is actually much easier to do than you think once you have a solid system. The key to selling houses online is to automate the process with as many online free tools as you can.

There’s even a basic formula: Property Flyer x Web Traffic = Sales.

Not so bad, right? What about: Property Video x Web Traffic = Sales.

We Heart Automation

Look, I love anything that allows me to work less and make more money. I’m sure you do to. To do that, I’d like to introduce you to my marketing secret – Syndication.

In REI, syndication is the process of automating the distribution of marketing materials on the internet by using technology to drive traffic back to your website or blog.

Syndication is simply the easiest way to generate a massive amount of traffic in a very short period of time with the least amount of effort.

There are some easy-to-use websites designed to distribute your marketing materials to hundreds of other websites with just the click of a button. You just need to know which websites they are and how to get everything setup correctly.

Before we move on, now is a good time for me to stress the importance of setting up your own website or blog that you can post your properties on. You see, the whole point of the system that I'm going to be teaching you about is all designed to do one single function: drive a massive amount of traffic back to your website. So if you don't have one… well, let’s just say you gotta get one. Pronto.

The “Nuts & Bolts” of Real Estate Investing

nutsFrom Cody Sperber, Clever Investor ...

Do you want to know the true “nuts and bolts” it takes for anyone to build an investing business?

And yes, I can say anyone because I am no real estate guru myself, but I managed to build my own multi-million dollar empire. If you don’t mind me “tooting my own horn”, I can tell you exactly how to do it…

The Basic Bolts: The 3 Main Types of Investments

There are 3 main types of investments that new real estate investors can focus on building:

  1. Raw Land is a piece of property in its natural state prior to construction improvements, such as sewers, streets, and lighting. Although it can be financially rewarding, it has a couple of drawbacks: 
    • You can't typically generate income during the hold time and it may take a while to see any profit.
    • Expertise needed for such heavy due diligence usually takes years to develop.
  2. Commercial Real Estate is property used solely for business purposes. There is definitely a lot of money to be made, but experts will tell you it takes a lot of:
    • Time and effort to research, evaluate and identify the right market opportunities.
    • Focus on due diligence because of the risks associated with expensive properties.
  3. Residential Property is a type of property that derives more than 80% of its revenue from dwelling units. As a new investor, you should focus here because it is the easiest way to learn how to:
    • Create acquisition and disposition systems.
    • Make some damn money.
    • Identify opportunities within your market.
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